Belgacom aired a new commercial a while ago called ‘Who took my badjas?’ which has become a national hype in Belgium. Ringtones and an online contest are aiding this campaign to everyone’s attention. Local news media such as VTM have reported on it on tv and newspapers (1, 2 or 3) praise the success of this video gone viral. On Facebook you can find an immensely fast-growing group with more than 80.000 fans up to now.
